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BAISIS & BSA ½ day training: Working with agents – best practice recommendations

  • Date: November 06, 2024
  • Time: 11:00 – 13:00
  • Cost: BAISIS/BSA member – £135, BSA Affiliate Member – £170, Non-member – £270
  • Audience: TBC
  • Platform: Zoom (online)

Course Outline:

Almost one third of the current boarding population in the UK is made up of international students, creating an exciting and global community of young people receiving their education and pastoral care in the UK. For many schools, recruiting internationally involves working with educational agents to support the promotion of their school overseas and to ensure that student and school community are paired successfully. Relationships with agents can vary. While BSA has launched their Certified Agent Scheme to assure the professional quality of agents to schools, there are several ways in which schools themselves can improve their working relationships with agents. This two-hour session will go through the process of finding, building relationships and working with agents, with best practice recommendations to support the development of strong relationships between school and agent. We will hear directly from a selection of BSA Certified Agents to share their recommendations first hand and answer any questions delegates may have

Training topics will include:

  • Identifying the need for agents / new agents
  • How to find good agents
  • Developing positive relationships
  • Commission
  • Working with agents
  • Producing an agent handbook
  • Promoting your school to agents.

Learning outcomes:

  • Increased understanding of best practice recommendations for sourcing and building relationships with good agents
  • Increased understanding of how to maintain good relationships with agents
  • Suggestions and ideas for how to stand out from the crowd for agents and prospective families.



Caroline Nixon, BSA International & Membership Director

Caroline has worked in international education for over 30 years.  She is International & Membership Director at Boarding Schools’ Association, and Director of Caroline Nixon Education Ltd., as well as a member of the advisory group to the British Government’s All Party Parliamentary Group for international students.

Caroline set up and runs the BSA educational agent certification scheme and is involved with the BSA’s accreditation of international schools.  Her background is in international education marketing and she also set up and ran a leading international school in the UK.  She has helped several UK schools to establish new overseas branches, advised an international school opening in the UK, set up a guardianship agency for an educational group, and advises schools on international marketing and academic and pastoral provision for their international students.