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Marketing considerations for international families

  • Date: February 27, 2023
  • Time: 11:00 – 12:00
  • Cost: BAISIS member – £50, BSA member – £65, BSA Member additional attendee – £30, BAISIS Member additional attendee – £20, Non-member – £130
  • Audience: 
  • Platform: Zoom (online) – webinar

Content overview

Join us as we delve into the world of marketing considerations for international families and consider how schools can stay ahead of the curve and connect with the global community of international families looking to benefit from a British education for their child(ren). This webinar will provide valuable strategies and approaches to engage with prospective parents and students in today’s competitive landscape.

Training topics will include:

  • Understanding the changing dynamics of the international student market
  • Explore the latest trends and challenges faced by international families when considering a British education for their child(ren)
  • Leveraging technology
  • Tailoring communication, overcoming language and cultural barriers and providing relevant information
  • Strengthening networks and partnerships: exploring the role of agents and recruitment fairs.

Learning outcomes:

  • Insights into the current trends and challenges in marketing to international families
  • Practical tips to enhance your online presence, digital marketing strategies and engagement with prospective families
  • Effective communication skills to connect with international audiences
  • Understanding how best to benefit from the agent and recruitment fair network for your school.



Janine Reeves, Global Head of Sales, Abbey DLD Colleges

Janine Reeves is the Global Head of Sales at the Abbey DLD Colleges, leading international student recruitment and admissions for the groups three colleges. With a wealth of experience spanning 15 years in sales and marketing within international education, Janine has a proven track record in increasing international student enrolments for schools and universities across the UK and Europe.

Driven by a passion for empowering students, Janine is dedicated to helping them seize educational opportunities abroad. Her strategic plans and optimized recruitment processes have been instrumental in attracting students from around the world to pursue their academic dreams.

Janine’s expertise lies in forging strong partnerships and in implementing effective sales and marketing strategies to connect with prospective students and their families. Her keen understanding of the international education landscape enables her to navigate the complexities of different markets and tailor recruitment efforts accordingly.