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BAISIS/BSA: Building better relationships between schools and universities to enhance international student recruitment

  • Date: April 26, 2023
  • Time: 10:00 – 12:00
  • Cost: BAISIS & BSA member – £100 / Non-member £200 (Please note non-member universities can secure a place at the discounted member rate of £100 by using the code UNIMEMBER23)
  • Audience: University international/UKI recruitment staff, schools’ Marketing & Admissions staff, Heads EAL, Agents, Guardians, Deputy Heads, Heads Boarding
  • Platform: Zoom (online)

This event is sponsored by Password

Course Outline

This session is for marketing staff in both schools and universities.  There are over 25,000 international students in UK schools whose aim is to go on into UK universities.  How can UKI staff in universities tap into this source of well-qualified and integrated students?  And how can schools’ marketing staff use the long-term aims of international students and their parents to influence their choice of school?  Our session will look at how, by working together, marketing staff in UK universities and boarding schools (both in the UK and globally) can enhance the quantity and quality of their international admissions.   We will look at how much the two sectors have in common and hope to start some mutually useful relationships.  

Learning outcomes:

  • Enhancement of the quantity and quality of international admissions in UK schools and universities.


Speakers: Caroline Nixon, BSA International & Membership Director, Director BAISIS

Caroline has worked in international education for over 30 years.  She is International & Membership Director at Boarding Schools’ Association, Director of British Association of Independent Schools with International Students and Director of Caroline Nixon Education Ltd., as well as a member of the advisory group to the British Government’s All Party Parliamentary Group for international students.

Caroline set up and runs the BSA educational agent certification scheme and is involved with the BSA’s accreditation of international schools.  Her background is in international education marketing and she also set up and ran a leading international school in the UK.  She has helped several UK schools to establish new overseas branches, advised an international school opening in the UK, set up a guardianship agency for an educational group, and advises schools on international marketing and academic and pastoral provision for their international students.

Chloe McClean, International Officer, Imperial College London

Chloe has over 5 years’ experience within student recruitment and UK HE,  she has developed extensive knowledge of the sector and currently focuses on UK International students whilst working with America’s, Europe, and Africa.


Rachel Cox, Head of Student Recruitment & Marketing, University of Cambridge

Rachel leads the Student Recruitment and Marketing team at the University of Cambridge, with responsibility for undergraduate and postgraduate recruitment within the UK and internationally. Her team coordinate events and provide information through the prospectus and digital media for prospective students, teachers, parents and supporters. Having worked at the university for seven years, Rachel has a wealth of experience in student recruitment and widening participation.

Richard Venner, International Development Manager, Canterbury Christ Church University

Richard is responsible for UK International (UKI) student recruitment and joined Canterbury Christ Church University in October 2022, having spent twenty years in the private education sector as an English language teacher, teacher trainer and academic business manager.