“Marketing budgets, once heavily weighted to foreign travel for recruitment purposes, are now shifting to google ads, Instagram and Facebook”

Covid-19 has heralded a shift to an online world which has implications for every aspect of boarding school operations, writes Pat Moores, director and co-founder of UK Education Guide. Clearly, the most obvious impact has been on teaching, shifting almost overnight to Microsoft teams and other online learning platforms.

However, the impact is also being felt in pupil recruitment. The days when agents and schools met in large conference spaces to talk to each other and make agent agreements has also shifted online.

So how far can algorithms and automated online applications processes ever replace traditional Agents, school admissions teams and a school tour?

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