Friday 11 December 2026 – 12:30 – 13:30
Cost: BAISIS members box set – £225, BAISIS member individual session – £55, BSA members box set – £335, BSA member £75, Member additional attendee – £25, Non-member box set – £670, Non-member individual session – £110
Location: Online
Course Outline:
Introducing a new webinar series for BAISIS members designed to promote greater understanding of different international markets for student recruitment. The session will discuss application during the marketing and recruitment stage, induction, and day-to-day care of international students who join our schools.
Each webinar will delve into the cultural sensitivities, language considerations, prospective family wants and marketing suggestions of each market to support members in adapting their marketing and pastoral strategies to maximise results and provision.
Training topics will include:
- Cultural sensitivities, norms and differences from the UK (religion, lifestyle, health, wellbeing, medicine, body language etc)
- Language considerations and communicating with current and prospective parents
- What this market wants from the UK education system
- Maximising marketing
- Promoting best practice in pastoral care provision on recruitment and arrival.
Learning outcomes:
- Greater cultural understanding of the markets you recruit students from
- Increased awareness of what to focus on from a marketing perspective, and how to engage with prospective families
- Understanding how to provide care and support to students from different cultural backgrounds.
Speakers:
Maite Sandoval, Head of Year and coordinates English as an Additional Language at UWC Atlantic
Maite Sandoval is the Head of Year and coordinates English as an Additional Language at UWC Atlantic, the founding college of the United World Colleges movement. The college co-created the IB Diploma and recently won Gold at the Independent School Awards for Best International Student Experience. Maite oversees academic progress, attendance, and safeguarding across the year group. With extensive experience supporting multilingual learners, she specialises in developing holistic strategies that enhance language acquisition, academic development and social integration. She also collaborates closely with teachers, families, and leadership teams to ensure students thrive in both pastoral and academic domains. Passionate about international education, she brings a practical, student-centred approach to her work and to professional development initiatives within the school community.
