BSA / BAISIS Training: Working with agents: best practice recommendations 

Date: 08 December 2021 

Time: 10.00 – 12.00

Platform: Zoom

Cost: BAISIS / BSA member £100 / Non-member £200

Almost one third of the current boarding population in the UK is made up of international students, creating an exciting and global community of young people receiving their education and pastoral care in the UK. For many schools, recruiting internationally involves working with educational agents to support the promotion of their school overseas and to ensure that student and school community are paired successfully.

Relationships with agents can vary. While BSA has launched their Certified Agent scheme to assure the professional quality of agents to schools, there are a number of ways in which schools themselves can improve their working relationships with agents. This two-hour session will go through the process of finding, building relationships and working with agents, with best practice recommendations to support the development of strong relationships between school and agent. We will hear directly from a selection of BSA Certified Agents to share their recommendations first hand and answer any questions delegates may have.

Training topics will include:

  • Identifying the need for agents / new agents
  • How to find good agents
  • Developing positive relationships
  • Commission
  • Working with agents
  • Producing an agent handbook
  • Promoting your school to agents.

Learning outcomes:

  • Increased understanding of best practice recommendations for sourcing and building relationships with good agents
  • Increased understanding of how to maintain good relationships with agents
  • Suggestions and ideas for how to stand out from the crowd for agents and prospective families.

“It was a very good session and I have a host of things to take forward…” (Ian, previous delegate)

Trainer: Caroline Nixon, International Director, BSA Group and Director, BAISIS

Caroline has worked in international education for 30 years. As Caroline Nixon Education, she has worked on many successful projects including helping UK schools to establish new overseas branches, advising an international school opening in the UK, assisting an educational group to set up a guardianship agency, and advising schools on academic and pastoral provision for their international students.

Before becoming a consultant, Caroline was Principal of Taunton School International and set up a new school for international children aged 8-14. She was also responsible for the international marketing of, and admissions into, Taunton School.

Caroline is also Director, BAISIS (British Association of Independent Schools with International Students), a member of the British Council International Education Advisory Group, and a member of the advisory group to the British Government’s All Party Parliamentary Group for international students.