China cross-border marketing company Westwin has signed a strategic partnership with UK Education Guide to complement its marketing and strengthen the voice of independent family advisers in the boarding school market.

Under the agreement, Westwin (formerly Microsoft China) will create a brand new website hosted in China and targeting the Chinese market. The site will launch on 1 October 2020.

“We are excited to work with Westwin because of their fresh approach to the market”

UK Education Guide – an independent portal offering comparative information about UK boarding schools and universities aimed at international families and prospective students – will handle all parent referrals from the new Chinese site, whilst continuing to develop other international markets through its own website.

Schools that meet the criteria will be featured on both sites respectively.

“We are relatively new to the boarding school market,” explained Alain de Maurier, Sales & Marketing director of Westwin, based in London, “we needed a partner that would perfectly complement our marketing and technical ability.

“We were looking for a highly ethical partner and UK Education Guide provides a genuinely independent voice in the market which we could clearly see reflected in the content of the site, blog and the parent testimonials their website receives.”

“We are excited to work with Westwin because of their fresh approach to the market,” added UK Education Guide director, Pat Moores.

“We like the fact that they will use their technological expertise to strengthen the voice of independent family advisers in the boarding school market.

“We aim to cast the net as wide as possible to help each family find the very best school for their child.”

Most schools are members of the British Association of Independent Schools with International Students.

Caroline Nixon, director BAISIS added, “We are delighted that the choice of schools made by UK Education Guide and their partner Westwin reflects the fact that UK boarding schools which have the highest standards of academic and pastoral provision for their international students are likely to be members of BAISIS.

“We wish Westwin and UEG well in this exciting new venture,” she added.