November 17, 2026 – 12:30 – 13:30
Cost: BAISIS members box set – £225, BAISIS member individual session – £55, BSA members box set – £335 BSA member individual session – £75, Member additional attendee – £25, Non-member box set – £670, Non-member individual session – £110
Location: Online
Course Outline:
Introducing a new webinar series for BAISIS members designed to promote greater understanding of different international markets for student recruitment. The session will discuss application during the marketing and recruitment stage, induction, and day-to-day care of international students who join our schools.
Each webinar will delve into the cultural sensitivities, language considerations, prospective family wants and marketing suggestions of each market to support members in adapting their marketing and pastoral strategies to maximise results and provision.
Training topics will include:
- Cultural sensitivities, norms and differences from the UK (religion, lifestyle, health, wellbeing, medicine, body language etc)
- Language considerations and communicating with current and prospective parents
- What this market wants from the UK education system
- Maximising marketing
- Promoting best practice in pastoral care provision on recruitment and arrival.
Learning outcomes:
- Greater cultural understanding of the markets you recruit students from
- Increased awareness of what to focus on from a marketing perspective, and how to engage with prospective families
- Understanding how to provide care and support to students from different cultural backgrounds.
Speakers:
Iris Cheung, Business Development Manager
Bringing 10 years of expertise in educational consultation, Iris serves as Business Development Manager specialising in UK independent school and university placements. Having worked closely with families across Hong Kong and Mainland China, she possesses a nuanced understanding of the cultural values, communication styles, and expectations shaping student journeys to the UK. Iris is also an Education Columnist for Smartparent, sharing strategic insights on global study paths. A graduate of the University of Michigan (Ann Arbor), she is dedicated to helping UK schools build meaningful, culturally informed connections with prospective students and parents in the region.
Steve Greaves
Steve has been the Head of Boarding at Pocklington School, East Yorkshire, for the past five years. He was previously Head of Boarding and a Boarding Housemaster at Royal Russell School, Croydon. He has over 20 years’ experience working in the UK Independent sector with students from Hong Kong and China, both in boarding roles and as a teacher of Mathematics.
Steve has previously worked for the BSA as a tutor on the Certificate course ‘Supporting International Boarders’ and last year graduated from the University of Buckingham with an MA in Residential Education, where his research focused on the Induction and Integration of boarders from China and Hong Kong.
