BAISIS/BSA – Working with agents: best practice recommendations

Thursday November 26, 11:00 – 13:00

Cost: £135
Location: Online

Course Outline:

Almost one third of the current boarding population in the UK is made up of international students, creating an exciting and global community of young people receiving their education and pastoral care in the UK. For many schools, recruiting internationally involves working with educational agents to support the promotion of their school overseas and to ensure that student and school community are paired successfully. Relationships with agents can vary. While BSA has launched their Certified Agent Scheme to assure the professional quality of agents to schools, there are several ways in which schools themselves can improve their working relationships with agents.

This two-hour session will go through the process of finding, building relationships and working with agents, with best practice recommendations to support the development of strong relationships between school and agent.

Training topics will include:

  • Identifying the need for agents / new agents
  • How to find good agents
  • Developing positive relationships
  • Commission
  • Working with agents
  • Producing an agent handbook
  • Promoting your school to agents.

Learning outcomes:

  • Increased understanding of best practice recommendations for sourcing and building relationships with good agents
  • Increased understanding of how to maintain good relationships with agents
  • Suggestions and ideas for how to stand out from the crowd for agents and prospective families.

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Speakers: