- Date: February 25, 2027
- Time: 12:30 – 13:30
- Cost: From £55
- Platform: Zoom (online)
Course Outline:
Join us as we delve into the world of marketing considerations for international families and consider how schools can stay ahead of the curve and connect with the global community of international families looking to benefit from a British education for their child(ren). This webinar will provide valuable strategies and approaches to engage with prospective parents and students in today’s competitive landscape.
Training topics will include:
- Understanding the changing dynamics of the international student market
- Explore the latest trends and challenges faced by international families when considering a British education for their child(ren)
- Leveraging technology
- Tailoring communication, overcoming language and cultural barriers and providing relevant information
- Strengthening networks and partnerships: exploring the role of agents and recruitment fairs.
Learning outcomes:
- Insights into the current trends and challenges in marketing to international families
- Practical tips to enhance your online presence, digital marketing strategies and engagement with prospective families
- Effective communication skills to connect with international audiences
- Understanding how best to benefit from the agent and recruitment fair network for your school.
Speakers:
Aileen Kane, is Deputy CEO and Chief Operating Officer of Abitas Group
Aileen is Deputy CEO and Chief Operating Officer of Abitas Group, with responsibility across group strategy, finance, governance, people, risk, operations and commercial development. Working across the Group’s associations and businesses, she leads the development and delivery of Group strategy alongside the CEO, strengthening performance and identifying opportunities for sustainable growth.
Aileen has helped drive the Group’s growth and diversification, leading acquisitions, creating new associations and commercial ventures, and co-founding BSA Legal Services, a regulated immigration law firm serving the education sector. She also leads and supports the Group’s engagement with government, regulators and key stakeholders, contributing to policy across boarding, safeguarding, immigration and international education.
Aileen brings a strong commercial and strategic focus to the Group’s continued growth, diversification and long-term development.
