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BAISIS & BSA - Marketing considerations for international families

  • Date: January 29, 2025
  • Time: 11:00 – 12:00
  • Cost: BAISIS member – £55, BSA member – £75, Member additional attendee – £25, Non-member – £110
  • Audience: TBC
  • Platform: Zoom (online)

Course Outline:

Join us as we delve into the world of marketing considerations for international families and consider how schools can stay ahead of the curve and connect with the global community of international families looking to benefit from a British education for their child(ren). This webinar will provide valuable strategies and approaches to engage with prospective parents and students in today’s competitive landscape.

Training topics will include:

  • Understanding the changing dynamics of the international student market
  • Explore the latest trends and challenges faced by international families when considering a British education for their child(ren)
  • Leveraging technology
  • Tailoring communication, overcoming language and cultural barriers and providing relevant information
  • Strengthening networks and partnerships: exploring the role of agents and recruitment fairs.

Learning outcomes:

  • Insights into the current trends and challenges in marketing to international families
  • Practical tips to enhance your online presence, digital marketing strategies and engagement with prospective families
  • Effective communication skills to connect with international audiences
  • Understanding how best to benefit from the agent and recruitment fair network for your school.