- Date: February 12, 2024
- Time: 12:30 – 13:30
- Cost: BAISIS members box set – £225, BAISIS member individual session – £55, BSA members box set – £335 BSA member individual session – £75, Member additional attendee – £25, Non-member box set – £670, Non-member individual session – £110
- Audience: All staff, boarding, pastoral, academic, leadership, marketing, admissions.
- Platform: Zoom (online)
Course Outline:
Introducing a new webinar series for BAISIS members designed to promote greater understanding of different international markets for student recruitment. The session will discuss application during the marketing and recruitment stage, induction, and day-to-day care of international students who join our schools.
This five-part series looks at the key markets for international student recruitment in 2024-25:
- China and Hong Kong (Oct)
- Japan, Thailand, Malaysia & South Korea (Nov)
- North and South America (Dec)
- Europe (Jan)
- Africa (Feb)
Each webinar will delve into the cultural sensitivities, language considerations, prospective family wants and marketing suggestions of each market to support members in adapting their marketing and pastoral strategies to maximise results and provision.
Training topics will include:
- Cultural sensitivities, norms and differences from the UK (religion, lifestyle, health, wellbeing, medicine, body language etc)
- Language considerations and communicating with current and prospective parents
- What this market wants from the UK education system
- Maximising marketing
- Promoting best practice in pastoral care provision on recruitment and arrival.
Learning outcomes:
- Greater cultural understanding of the markets you recruit students from
- Increased awareness of what to focus on from a marketing perspective, and how to engage with prospective families
- Understanding how to provide care and support to students from different cultural backgrounds.
Speaker:
Nicky Sakpoba, Panoba Ltd
Panoba was established in 2014 by co-founders Nicky Sakpoba and Debbie Gispan in response to requests from Nigerian parents for advice on boarding school choices in the UK. Designed to offer parents a bespoke and hand-holding service and to navigate the complexities of the boarding school selection and admissions process, Panoba focuses on building a close relationship with each family in order to find the perfect fit school for each student.
With an office in Abuja run by Debbie and with Nicky’s frequent travel from her base in the UK to Nigeria, together they have built an educational consultancy business built on a strong cultural understanding of their core market and on a transparent and honest approach to their service.
Panoba counts families from Nigeria, Ghana and Angola amongst their present and past clients and their service has grown organically to include summer programme placements and foundation/university pathway advice and applications.
