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Cultural considerations box set: Africa

  • Date: February 12, 2024
  • Time: 12:30 – 13:30
  • Cost: BAISIS member – £55, BSA member – £75, Member additional attendee – £25, Non-member – £110
  • Audience: All staff, boarding, pastoral, academic, leadership, marketing, admissions.
  • Platform: Zoom (online)

Course Outline:

Introducing a new webinar series for BAISIS members designed to promote greater understanding of different international markets for student recruitment. The session will discuss application during the marketing and recruitment stage, induction, and day-to-day care of international students who join our schools.

This five-part series looks at the key markets for international student recruitment in 2024-25:

  • China and Hong Kong (Oct)
  • Japan, Thailand, Malaysia and North and South Korea (Nov)
  • North and South America (Dec)
  • Europe (Jan)
  • Africa (Feb)

Each webinar will delve into the cultural sensitivities, language considerations, prospective family wants and marketing suggestions of each market to support members in adapting their marketing and pastoral strategies to maximise results and provision.

Training topics will include:

  • Cultural sensitivities, norms and differences from the UK (religion, lifestyle, health, wellbeing, medicine, body language etc)
  • Language considerations and communicating with current and prospective parents
  • What this market wants from the UK education system
  • Maximising marketing
  • Promoting best practice in pastoral care provision on recruitment and arrival.

Learning outcomes:

  • Greater cultural understanding of the markets you recruit students from
  • Increased awareness of what to focus on from a marketing perspective, and how to engage with prospective families
  • Understanding how to provide care and support to students from different cultural backgrounds.

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