Friday March 06, 12:30 – 13:30
Cost: From £55, Box Set From £225
Location: Online (Watch live or on catch up)
Course Outline:
This webinar box set series is designed to promote greater understanding of different international markets for student recruitment. The session will discuss application during the marketing and recruitment stage, induction, and day-to-day care of international students who join our schools.
This five-part series looks at the key markets for international student recruitment in 2024-25:
- Mainland China and Hong Kong – October 21, 2025
- Germany, Spain (and the rest of Europe) – December 10, 2025
- USA – January 21, 2026
- Nigeria – February 25, 2026
- Japan and Thailand – March 06, 2026
Each webinar will delve into the cultural sensitivities, language considerations, prospective family wants and marketing suggestions of each market to support members in adapting their marketing and pastoral strategies to maximise results and provision.
Training topics will include:
- Cultural sensitivities, norms and differences from the UK (religion, lifestyle, health, wellbeing, medicine, body language etc)
- Language considerations and communicating with current and prospective parents
- What this market wants from the UK education system
- Maximising marketing
- Promoting best practice in pastoral care provision on recruitment and arrival.
Learning outcomes:
- Greater cultural understanding of the markets you recruit students from
- Increased awareness of what to focus on from a marketing perspective, and how to engage with prospective families
- Understanding how to provide care and support to students from different cultural backgrounds.
Speaker:
Chris Sutton
Chris has been part of Berkhamsted School since 2017, initially serving as Head of Boys’ Boarding. In 2022, he was appointed Director of International Admissions, and in 2023 he became Head of Boarding. Prior to joining Berkhamsted, Chris spent 11 years at Pangbourne College, serving first as Assistant Housemaster and later as Housemaster for six years.
As Director of International Admissions, Chris works closely with agents and families from overseas, guiding students seeking a UK education. He regularly attends international student fairs both in the UK and abroad, with a particular focus on China, Hong Kong, and Thailand.
Angela Davies, Schools Consultant & Partnership Manager, The Indepenent Education Consultants
Angela is a highly experienced education professional with over 15 years of experience in independent education in various co-educational, preparatory schools and boarding schools. She is an expert in international student placement and has successfully placed students from both domestic and international backgrounds in the UK school system. She works closely with Japanese partners securing long term and short course placements. Angela’s personal narrative is enriched by her boarding school heritage and interactions with military families, granting her a profound understanding of the nuances of independent and boarding education. Her warmth and professionalism foster trust with families.
