Friday March 06, 12:30 – 13:30
Cost: £55 – £110, Box Set £225 – £670
Location: Online (Watch live or on catch up)
Course Outline:
This webinar box set series is designed to promote greater understanding of different international markets for student recruitment. The session will discuss application during the marketing and recruitment stage, induction, and day-to-day care of international students who join our schools.
This five-part series looks at the key markets for international student recruitment in 2024-25:
- Mainland China and Hong Kong – October 21, 2025
- Germany, Spain (and the rest of Europe) – December 10, 2025
- USA – January 21, 2026
- Nigeria – February 25, 2026
- Japan and Thailand – March 06, 2026
Each webinar will delve into the cultural sensitivities, language considerations, prospective family wants and marketing suggestions of each market to support members in adapting their marketing and pastoral strategies to maximise results and provision.
Training topics will include:
- Cultural sensitivities, norms and differences from the UK (religion, lifestyle, health, wellbeing, medicine, body language etc)
- Language considerations and communicating with current and prospective parents
- What this market wants from the UK education system
- Maximising marketing
- Promoting best practice in pastoral care provision on recruitment and arrival.
Learning outcomes:
- Greater cultural understanding of the markets you recruit students from
- Increased awareness of what to focus on from a marketing perspective, and how to engage with prospective families
- Understanding how to provide care and support to students from different cultural backgrounds.
Speaker:
Chris Sutton
Chris has been part of Berkhamsted School since 2017, initially serving as Head of Boys’ Boarding. In 2022, he was appointed Director of International Admissions, and in 2023 he became Head of Boarding. Prior to joining Berkhamsted, Chris spent 11 years at Pangbourne College, serving first as Assistant Housemaster and later as Housemaster for six years.
As Director of International Admissions, Chris works closely with agents and families from overseas, guiding students seeking a UK education. He regularly attends international student fairs both in the UK and abroad, with a particular focus on China, Hong Kong, and Thailand.
Angela Davies, Schools Consultant & Partnerships Manager
Angela is a highly experienced education professional with over 14 years’ experience in independent education. She has worked across co-educational, preparatory and boarding schools, including a specialist equestrian school, and has a strong focus on institutions with robust SEND provision. An expert in international student placement, Angela has successfully supported both UK and overseas families navigating the British school system. Her exceptional relocation expertise ensures seamless transitions beyond school placement alone. Drawing on her own boarding school background and work with military families, Angela brings deep insight, warmth and professionalism, building trusted relationships as families choose the right school together.
