Wednesday February 25, 12:30 – 13:30
Cost: £55 - £110, BAISIS Member box set – £225, BSA member box set – £335, Non-member box set – £670
Location: Online (Watch live or on catch up)
Course Outline:
This webinar box set series is designed to promote greater understanding of different international markets for student recruitment. The session will discuss application during the marketing and recruitment stage, induction, and day-to-day care of international students who join our schools.
This five-part series looks at the key markets for international student recruitment in 2024-25:
- Mainland China and Hong Kong – October 21, 2025
- Germany, Spain (and the rest of Europe) – December 10, 2025
- USA – January 21, 2026
- Nigeria – February 25, 2026
- Japan and Thailand – March 06, 2026
Each webinar will delve into the cultural sensitivities, language considerations, prospective family wants and marketing suggestions of each market to support members in adapting their marketing and pastoral strategies to maximise results and provision.
Training topics will include:
- Cultural sensitivities, norms and differences from the UK (religion, lifestyle, health, wellbeing, medicine, body language etc)
- Language considerations and communicating with current and prospective parents
- What this market wants from the UK education system
- Maximising marketing
- Promoting best practice in pastoral care provision on recruitment and arrival.
Learning outcomes:
- Greater cultural understanding of the markets you recruit students from
- Increased awareness of what to focus on from a marketing perspective, and how to engage with prospective families
- Understanding how to provide care and support to students from different cultural backgrounds.
Speaker:
Nicky Sakpoba
Panoba was founded in 2014 by Nicky Sakpoba and Debbie Gispan in response to Nigerian parents seeking guidance on UK boarding schools. The consultancy offers a bespoke, supportive service, helping families navigate school selection and admissions while building close relationships to ensure the right fit for each student. With an office in Abuja run by Debbie and regular travel by Nicky from the UK, Panoba is built on strong cultural understanding, transparency and trust. Its client base spans Nigeria, Ghana and Angola, and its services have grown to include summer programmes and foundation and university pathway advice and applications.
