- Date: March 26, 2025
- Time: 12:30 – 13:30
- Cost: BAISIS member – £55, BSA member – £75, Member additional attendee – £25, Non-member – £110
- Audience: Marketing and admissions team, SLT/SMT, all staff involved in the recruitment of international students, agents, guardians
- Platform: Zoom (online)
Course Outline:
This year, BSA and BAISIS partnered with prominent educational agents to survey German and Spanish families whose children have or are studying in UK boarding schools. Spain and Germany are important markets for international boarders, both short and medium-term.
The results provide invaluable information about how British boarding schools can market and position themselves in an increasingly competitive market. This session will share and discuss, hot off the press, the findings from our 2024 surveys and provide recommendations to attract German and Spanish families and ensure their children have a positive experience.
Our speaker will be joined by two educational agents to consider how the results could be interpreted and utilised in our schools, informing planning and practice for the future.
Learning outcomes:
The session will inform schools’ marketing and strategic planning for the short, medium and long term with relevant, up-to-date and unique information
Speakers:
Theresa Glasmacher, Managing Director, Barbara Glasmacher, Internationale Schulberatung
Theresa Glasmacher is Managing Director of Glasmacher Schulberatung, an agency specialized on the placement of students from Germany, Austria and Switzerland in British boarding schools. After having spent her Sixth Form at a UK boarding school herself, Theresa first did a banking apprenticeship in Munich. She then studied history and politics at the London School of Economics and at the Fletcher School of Law and Diplomacy (Tufts University) in Boston. After university, Theresa worked in the field of environmental and climate protection in Munich and Berlin, where she was involved in Poland, Hungary and Estonia’s processes of becoming EU members. She joined the family business Glasmacher Schulberatung in 2006 and for many years worked alongside her famous mother Barbara. She has been the agency’s Managing Director since 2013.
Nieves Vara Gonzalez, Educational Consultant, Which Boarding School
Nieves is a qualified teacher and has set up and run an English Language School recognised by the British Council so she has many years’ experience of international pupils studying in the UK. Nieves
understands the natural concerns of international pupils but also realises the wonderful opportunities on offer.
For the past 15 years Nieves has been an integral part of the Which Boarding School team offering particular support to families and students from Spain and South America in their search for the right boarding school. Nieves is a native Spanish speaker and speaks fluent English.
Gaelle Sullivan, Director of Research, Inclusion and IELA
Gaelle is Director of Research, Inclusion and IELA and joined the BSA in January 2023. She is an experienced senior leader and has worked in a range of state and independent schools. She is a qualified SENCO and holds a Masters Degree in Inclusive Education. Prior to joining the BSA, Gaelle was Deputy Head Pastoral, DSL and Head of Boarding at an all-girls independent school in the South-East.
