Wednesday January 14, 12:30 – 13:30
Cost: £55-110, member additional attendee £25, BSA member £75
Location: Online (Watch live or on catch up)
Course Outline:
Join us as we delve into the world of marketing considerations for international families and consider how schools can stay ahead of the curve and connect with the global community of international families looking to benefit from a British education for their child(ren). This webinar will provide valuable strategies and approaches to engage with prospective parents and students in today’s competitive landscape.
Training topics will include:
- Understanding the changing dynamics of the international student market
- Explore the latest trends and challenges faced by international families when considering a British education for their child(ren)
- Leveraging technology
- Tailoring communication, overcoming language and cultural barriers and providing relevant information
- Strengthening networks and partnerships: exploring the role of agents and recruitment fairs.
Learning outcomes:
- Insights into the current trends and challenges in marketing to international families
- Practical tips to enhance your online presence, digital marketing strategies and engagement with prospective families
- Effective communication skills to connect with international audiences
- Understanding how best to benefit from the agent and recruitment fair network for your school.
Speakers:
Aileen Kane, Deputy CEO and Chief Operating Officer
Aileen is Deputy CEO & COO of BSA Group. She leads operations at BSA Group and works closely with members to provide guidance and training. Aileen also works with government departments, local authorities and other agencies to support members and heads up the group’s work to find places for refugee children escaping from conflict countries.
Bethan Hudson, Executive Director, Consultancy and Director, BAISIS/HIEDA
Bethan is Director of BAISIS and HIEDA and leads on all consultancy and INSET services across BSA Group as Executive Director, Consultancy. Before joining BSA in 2017, Bethan was a pastoral lead and houseparent, in state and independent, co-educational and girls’ and UK and international schools. Bethan is a keen advocate for youth opportunity and social mobility worldwide and believes confident, well trained, and supported practitioners can be a positive force for young people and their development.
Nicola Purcell, Head of Marketing and Membership, BSA Group
Nicola joined the BSA Group in September 2024 as Head of Marketing Communications, having previously worked for a global educational charity in various event management, business development and marketing roles. During this time she worked closely with several schools – both independent and state – to help young people access a career in financial services. She is passionate about effective communication and lifelong learning.
